How Accurate is Artificial Intelligence?

Whether we realize it or not, AI or artificial intelligence is all around us. E-commerce sites like Netflix or Amazon are a few of the more prominent users of AI — enjoy those additional product recommendations that seem to know exactly what you need? Those are based on data inputs to enhance the user experience and increase sales. Similarly, Siri, Alexa, and even self-driving cars rely on artificial intelligence, shifting manual human tasks to machines.

How accurate is artificial intelligence?

In the current state of AI, the logical assumption is that with more and more data along with more computing power, training an AI system can become more accurate. But, the output must be balanced with the input.

Understanding Artificial Intelligence

Before we dive into the accuracy of AI, let’s first talk about what AI is, and what it isn’t.

In its simplest form, artificial intelligence is the process of using computers and data to understand human intelligence. Using computer science, robust datasets, and machine learning algorithms, AI enables complex problem-solving by analyzing large amounts of data, identifying patterns, and making predictions. But this begs the question, “can machines think?

The answer is yes — and no. Machines can imitate human thinking; however, AI is about statistical, not functional relationships. Statistical relationships work with random and randomly determined variables. Functional relationships also work with variables, but they are neither random nor stochastic. Let us illustrate further.

When Newton observed an apple falling from a tree, he developed a functional relationship between force, mass, and acceleration due to gravity. With this relationship (F=ma), many things can be “determined” from that equation.

Unfortunately, AI does not work that way. In this scenario, AI would observe thousands or millions of different things falling from different types of things and different heights. Based on “seeing” all that happens (being trained), the AI system could then make predictions (inference) about how other things will fall. Thus, the AI system (or “thinking”) is statistical. Specifically, it will get some things right and some things wrong. The question that follows, then, is how “accurate” is artificial intelligence in making predictions?

The Accuracy of Business Predictions Using Artificial Intelligence

The demise of many organizations using AI stems from fallacies regarding the accuracy of the model. When brands get narrowly focused on accuracy, they spend valuable resources on over-optimizing the system, and as a result, many organizations lose out on massive opportunities.

A perfect illustration is Netflix. In their quest to improve AI algorithms, Netflix offered a million-dollar prize to anyone who could improve their recommendation algorithm by 10%. The competition ran for three years, and ultimately, two teams produced algorithms that exceeded the accuracy threshold. But after awarding the million-dollar prize, Netflix ended up dumping the winning algorithm. Why? It was too costly to implement. “The increase in accuracy on the winning improvements did not seem to justify the engineering effort needed to bring them into a production environment,” per the Netflix public announcement. So instead, Netflix implemented a lower-ranked, simpler, and less-costly algorithm that improved accuracy by 8.43% — 1.5% less than the winning submission.

In business systems, rather than asking how accurate is our artificial intelligence model, the more important question is how accurate does the AI system need to be?

In the current state of AI, the logical assumption is that with more and more data along with more computing power, training an AI system can become more accurate. But, the output must be balanced with the input.

Defining Business Objectives for Accurate AI Systems

AI can be a great business tool, but an organization can also waste a lot of money if objectives aren’t clearly defined. What problem are you trying to solve?

More data and more computing power also translate to more specialized skills to “wrangle” that data — and at a greater cost. So, a business executive needs to understand that not only does the objective need to be clearly identified, but the data needs to be trained to that identified objective, AND the required accuracy needs to be defined.

For instance, a business creating a fun system based on AI (i.e., recognizing dogs and cats) may not need to be that accurate. However, an intelligent system used by a veterinarian to determine a symptom in a dog should be more accurate. Likewise, a self-driving car that can determine the difference between a dog in the road versus a pile of leaves needs to be exceedingly accurate. The accuracy required for specific business system directly relates to data, training time, effort, and computing power needed and is a critical part of business cases.

It’s easy to get caught up in the excitement of AI when you start thinking about what’s possible. But remember, you’re designing an AI solution for a specific objective or helping you reach a particular goal, from efficiency gains to increasing customer experience and online sales to reducing operating expenses, to name a few.

When deciding your business case for using AI, consider how mission-critical accuracy is to the project and then take an educated, savvy approach to define the outcomes you need.

Implementing AI Accuracy Checkpoints

To judge AI merely by the accuracy percentage is a misleading metric. After all, AI is not always right. Your success with artificial intelligence will depend on your expectations, how well you’ve identified your objectives, and the extent you’ve trained your data. Do you have a good data foundation? Are you including all relevant inputs to produce the best output? Are your performance metrics aligned with your objectives?

AI success is the continual optimization of human and machine actions. Use these accuracy checkpoints to evaluate what’s needed in your model.

1. Define AI and Human Roles

AI is helpful with processing large sets of data, but in many applications (such as a medical diagnosis), the human still needs to make the decision. Determine the hand-offs, what you expect from artificial intelligence, and where human intervention is still needed.

2. Understand Artificial Intelligence Limitations

Artificial intelligence systems are based on technology to solve problems and produce results. Focus on the defined business goal and ask how AI can help to achieve the most accurate results.

3. Evaluate Existing Processes

Run a series of trials on your AI model— it should produce consistent, repeatable results. If it’s not, you may have gaps in your processes, and your AI system may not be ready to launch.

4. Check Data Quality

The adage, “garbage in, garbage out,” is especially true in AI. Poor data will deliver poor results; be mindful of the data quality you are analyzing.

5. Understand the Intelligence Model’s Process

You should be able to trace the “thought process” of your intelligent model and understand how it arrived at the results. If you find your AI recommendations are off, use this trail to track down where errors may be occurring.

6. Continually Add Data and Adjust your Intelligence Model

Algorithms thrive on learning. Keep adding new data to your artificial intelligence system to ensure it continues to improve and produce relevant and accurate results.

The Future of AI: Artificial General Intelligence

Artificial general intelligence (AGI) is a field of AI research concerned with creating deep learning machines that can reason, learn and act autonomously across a wide range of tasks. AGI is related to the field of artificial intelligence, but differs in that AGI research aims to create intelligent machines that are capable of general intelligence, not just narrow skills such as playing chess or diagnosing diseases.

AGI has the potential to revolutionize many aspects of our lives. For example, it could be used to improve healthcare by helping doctors make diagnoses, or to create new drugs and treatments. It could also be used to improve our understanding of the natural world, or to develop new forms of energy.

Most researchers in the field believe that AGI is still a long way off, but that it is worth pursuing nonetheless. Some of the biggest challenges facing those trying to create AGI include building machines that can learn from experience, creating algorithms that can cope with uncertainty and modeling human intelligence.

The Power of AI and Machine Learning

Artificial intelligence has the ability to transform a business. However, executives need to understand obtaining the highest AI accuracy percentage is not the goal. Rather, balancing the accuracy needed according to the defined business objective will produce more efficient outcomes in the long run. Learning artificial intelligence rules and processes may seem overwhelming but with the correct people on your team, all companies can benefit from its insights.

There are many options when it comes to learning from your data and our DATA BOSSES are happy to help! To learn more about how AI and machine learning can benefit your business, contact us!

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